Innovation doesn't have to be this forced, epic thing. A simple cup of coffee can inspire a thought that brews into genius.

The coffee culture that has caught on in the United States didn't exist several decades ago. A cup of joe used to be a strictly utilitarian beverage, limited to the industrial-strength office swill or watered-down instant crystals from a jar. Teens didn't drink it, and the local diner certainly didn't offer a mocha frappucino on the menu.

But in 2016, America’s coffee culture is as strong and robust as a triple shot of espresso. Thanks, Starbucks. The booming business of brewing java can be traced back to this brand, which opened its first store in 1971 and rapidly expanded after going public in 1992. CEO Howard Schultz had a marketing strategy that not only defied tradition, it seemed downright strange. He opened stores in very close proximity to each other. Take a walk in Manhattan, for example, and you’ll find that green mermaid logo beaming at you from opposite ends of the same block. Entrepreneur and writer Evan Carmichael explains that Schultz believed his strategy would create brand recognition, increase foot traffic, shorten lines and make managing stores more efficient.

Read more about Finding Innovation in a Cup of Coffee.

The Weekly Zing are quick, fun innovation exercises that 48 Innovate participants explore back at the office.

Face to Face

In a digital world, we forget the power of face-to-face.

Instead of emailing, texting or instant messaging your colleague, get up, walk over and talk to them face-to-face. Watch the magic happen.

Share a selfie with @48Innovate use #facetoface.

“If you engage with 48 Innovate Founder, Melissa Kennedy, you will come away with not only a new idea, but a plan to make that idea real.” 

~Ashlyn McLean, Tenable Security
Fresh Forward is provided by 48 Innovate, a proven process for generating enterprise-class innovation 
by empowering your talent through nimble entrepreneurial practices in just 48 hours.
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